Valentino

Jul 2025

Valentino breathes new life into the traditional narrative of Chinese Valentine's Day with a campaign that masterfully blends pastoral escapism with the house's signature high-fashion sensibilities. Through the lens of photographer Julie Greve, the project leans into a nostalgic and romantic atmosphere, transposing the brand's iconic accessories and intricate garment textures against a series of lush, sun-drenched landscapes. The imagery moves fluidly between editorial minimalism and a more narrative, lifestyle-driven approach, using soft-focus techniques and natural light to emphasize the deep emotional resonance of the season. Featuring models Zixiao Zhao and Ren Min, the campaign channels a serene, cinematic quality that highlights the interplay between delicate lace, bold paisley, and the structured precision of the season's leather handbags. By positioning the collection in intimate, outdoor settings ranging from quiet riverbanks to blooming meadow gardens, the campaign establishes a tactile connection between the clothing and the environment. This deliberate focus on organic textures and diffused lighting reinforces a sense of intimacy, ensuring the pieces feel grounded yet aspirational. Ultimately, the work functions as a visual poem, capturing the fleeting, tender moments of connection that define the holiday while maintaining the polished, sophisticated edge synonymous with the Valentino Garavani legacy in the modern luxury fashion market.

Lifestyle, Commercial

Natural light

Luxury Fashion Houses, Fashion