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·Chinese Valentine's Day 2025 Ad Campaign

Model with long dark hair wearing a patterned silk top and holding a brown leather handbag outdoors at dusk.

Woman in white lace dress kneeling on grass next to a water body with a structured handbag for Valentino Chinese Valentine's Day campaign

Two people outdoors on a blue blanket with an embroidered top and a Valentino Garavani handbag.

Young woman with long dark hair lying on green grass wearing a cream knitted top, photographed for Valentino.

A man holding a vintage bicycle and a woman in a white dress walking through a green meadow for Valentino.

Close-up of two models on a vintage bicycle outdoors in a grassy field wearing Valentino garments and accessories.

Two models resting on a light blue blanket outdoors near a body of water, photographed by Julie Greve for Valentino.

Model standing among tall pink hollyhock flowers wearing a navy blazer, light blue button-down shirt, necktie, and cream shorts with a crossbody handbag.

Man standing in a wildflower field holding a tan suede tote bag, wearing a patterned shirt and blue shorts.

Two models standing outdoors in a field holding a large lotus leaf for Valentino Chinese Valentine's Day ad campaign.

Model leaning against a tree wearing a blue graphic t-shirt and holding a studded tan shoulder bag outdoors by a river.

Valentino Chinese Valentine's Day 2025 Ad Campaign 2025

About

Valentino breathes new life into the traditional narrative of Chinese Valentine's Day with a campaign that masterfully blends pastoral escapism with the house's signature high-fashion sensibilities. Through the lens of photographer Julie Greve, the project leans into a nostalgic and romantic atmosphere, transposing the brand's iconic accessories and intricate garment textures against a series of lush, sun-drenched landscapes. The imagery moves fluidly between editorial minimalism and a more narrative, lifestyle-driven approach, using soft-focus techniques and natural light to emphasize the deep emotional resonance of the season. Featuring models Zixiao Zhao and Ren Min, the campaign channels a serene, cinematic quality that highlights the interplay between delicate lace, bold paisley, and the structured precision of the season's leather handbags. By positioning the collection in intimate, outdoor settings ranging from quiet riverbanks to blooming meadow gardens, the campaign establishes a tactile connection between the clothing and the environment. This deliberate focus on organic textures and diffused lighting reinforces a sense of intimacy, ensuring the pieces feel grounded yet aspirational. Ultimately, the work functions as a visual poem, capturing the fleeting, tender moments of connection that define the holiday while maintaining the polished, sophisticated edge synonymous with the Valentino Garavani legacy in the modern luxury fashion market.