Valentino

Oct 2024

The Avant les Débuts Resort 2025 campaign for Valentino marks a significant stylistic evolution, signaling a new chapter under creative director Alessandro Michele. Shot by the acclaimed Glen Luchford, the campaign adopts a distinctly cinematic and nostalgic visual language that feels both historical and remarkably fresh. By leaning into an editorial and commercial hybrid approach, the imagery expertly utilizes analogue film techniques, including instant polaroid-style frames and natural light, to evoke a sense of intimate, lived-in luxury. Set against grand, classical interiors featuring marble checkerboard flooring and antique sculptures, the collection is brought to life through a series of structured yet whimsical portraits. The styling, curated by Jonathan Kaye, emphasizes intricate textures, from ruffles and voluminous faux-fur cuffs to the iconic V-logo leather handbags, while the deliberate inclusion of charming pug dogs adds an unexpected layer of character to the high-fashion narrative. Art direction by Christopher Simmonds maintains a cohesive thread throughout, utilizing low-key chiaroscuro lighting to draw focus to the meticulous craftsmanship of the garments. The collaboration between the creative team and a diverse cast of models creates an evocative, layered atmosphere that avoids the clinical coldness of modern advertising in favor of a textured, narrative-driven aesthetic that feels deeply rooted in the storied heritage of the house.

Editorial, Commercial, Cinematic

Natural light

Luxury Fashion Houses, Fashion