V Energy's 'Vikings' commercial leans into a high-production aesthetic, featuring a crew of long-haired raiders aboard a wooden longship. The narrative focuses on the lead viking character, set against the backdrop of an open ocean.
The project utilizes a live-action technique to capture the movement on deck, with cinematic composition and natural daylight defining the visual tone. The production was managed by Exit Films, with agency and creative support provided by Clemenger BBDO Australia and post-production by Fin Design + Effects.