GOYA
Brand Identity
Brand
ProjectBrand Identity
Date
Jul 2024
Description
The brand identity for GOYA positions the wellness company through a cohesive visual language that centers on minimalist typography and motion graphics. Developed to reflect themes of balance and movement, the project integrates clean spatial arrangements with a warm color palette across diverse media applications. Graphic design by Laura Clink anchors the campaign, which includes motion graphic assets, social media tiles, and minimalist posters. The visual strategy leans into organic textures and vector-based line art to frame studio yoga sessions and athletic apparel, maintaining a consistent aesthetic through natural light and controlled color blocking.
Style
Commercial, Clean
Techniques
Motion Graphics
Context
Brand Film / Corporate Video
Associated creatives
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