Description

This brand identity project for Butter Baby features a dynamic split-screen video layout showcasing playful typography, product shots of cold brew coffee and pastries, and a 3D animated yellow character with a melancholic expression named Blubbums. The design combines vibrant pastel backgrounds with clean sans-serif typography and whimsical character animation. Created collaboratively by Universal Favourite, Double Up Studio, Daniel St Vincent, Crosby Studios, and Butter Baby, the identity balances commercial food presentation with quirky digital character design.