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Brand Identity







Sep 2023
Graphic designer Oliver Häusle presents a comprehensive brand identity project centered on global typography and visual language. The work explores the intersection of international writing systems, scripts, and experimental letterforms through a series of motion graphics and editorial print pieces. The project maintains a consistent minimalist aesthetic, utilizing high-contrast monochrome palettes to emphasize legibility and form. Across both digital motion sequences and a detailed hardcover publication, the work demonstrates a technical focus on clean grid systems and typographic composition. Techniques including macro photography and precise motion graphics highlight the intricate balance of traditional and modern character sets, from calligraphic scripts to pixelated digital characters. This collection serves as a visual exploration of contemporary graphic design and editorial layout.
Horizontal, Clean, Minimalist
Typography
Editorial