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unknown: Brand Identity

Date

Sep 2023

Description

This brand identity project centres on the publication 'Graphic Languages,' a visual guide to the world's writing systems. The project explores global scripts, alphabets, and typographic forms through a minimalist, monochrome lens, highlighting the contrast between black ink and white paper across diverse layouts. Designed by Oliver Häusle, the work features experimental typography that transitions from traditional calligraphic styles to geometric and pixelated digital characters. The execution spans motion graphics, which showcase dynamic vertical and horizontal scrolling, and editorial print design, focusing on clean grid structures and typographic legibility.

Style

Horizontal, Clean, Minimalist

Techniques

Typography

Color
Pure White
Jet Black
Context

Editorial

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