Brandunknown
ProjectBrand Identity

unknown Brand Identity 2023
Associated creatives
Tags
Description
This graphic design presentation by Oliver Hausle for the Brand Identity project displays open spreads of a publication filled with experimental Chinese typography. The layouts feature varying type weights, pixelated digital characters, and dense grids of complex ideographs printed in black ink on white paper pages. Each spread presents a stark, minimalist composition focusing purely on typographic form and layout structure. The overall aesthetic is clean, monochrome, and editorial, highlighting modern book design and visual communication.
Style
Editorial, Horizontal, Monochrome, Clean
Techniques
Typography
Color
Pure White (70%)
Jet Black (30%)
Background
White Seamless
Context
Editorial