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Brandunknown
ProjectBrand Identity
Close-up of a grey hardcover book spine with white debossed Chinese and English typography against a white background

unknown Brand Identity 2021

Associated creatives

CHEVAL
CHEVALGraphic Design
Munken Pure
Munken PurePaper
Arctic Paper
Arctic PaperPaper

Tags

book spinehardcover bookbook spine typographytypographybook binding

Description

This detail shot highlights the textured spine of a grey hardcover book, featuring crisp white debossed typography in both Chinese characters and English roman script reading Xiaowen Zhu. The shot captures the tactile linen fabric texture of the book cover alongside precise binding stitching and clean graphic layout design. Set against a minimalist neutral background, the composition emphasises paper quality and graphic execution for the Brand Identity project created by CHEVAL using Munken Pure paper from Arctic Paper.

Style

Artistic, Vertical, Clean, Minimalist

Techniques

Typography, Emboss & Deboss

Color

Medium Grey (70%)
Pure White (30%)

Background

White Seamless

Context

E-commerce / Product