Houston Group presents a comprehensive brand identity system for Oxford and Foley, characterized by high-contrast color palettes and bold typographic hierarchies. The visual identity integrates deep purple and yellow tones across print collateral, signage, and packaging.
Leveraging clean layouts and minimalist grids, the project showcases the brand across multiple formats, including business cards, posters, and billboard displays. The execution leans into graphic design principles, utilizing structured text overlays and complementary color blocking to establish a distinct visual presence in the Surry Hills and Darlinghurst areas.
