unknown: Brand Identity

Feb 2021

This brand identity project for the publication New Aesthetic explores contemporary typography through an editorial lens. Conceived and designed by Leonhard Laupichler and Sophia Brinkgerd, the work documents a series of experimental typefaces and character specimens within a structured, multi-page format. The layout utilizes a clean aesthetic, punctuated by bold neon green accents and minimalist framing to highlight the technical anatomy of various letterforms. Published by Sorry Press, the project serves as both a design system and a showcase for independent type design. The execution leans into typographic grids and vector-based experimentation, presenting a collection of specimen spreads that transition from high-contrast black-and-white diagrams to vibrant, stylized compositions.

Editorial, Horizontal, Clean

Typography

Paper Texture

Editorial