This brand identity project for the publication New Aesthetic explores contemporary typography through an editorial lens. Conceived and designed by Leonhard Laupichler and Sophia Brinkgerd, the work documents a series of experimental typefaces and character specimens within a structured, multi-page format. The layout utilizes a clean aesthetic, punctuated by bold neon green accents and minimalist framing to highlight the technical anatomy of various letterforms.
Published by Sorry Press, the project serves as both a design system and a showcase for independent type design. The execution leans into typographic grids and vector-based experimentation, presenting a collection of specimen spreads that transition from high-contrast black-and-white diagrams to vibrant, stylized compositions.
