Brand Identity 2021

Description

A vibrant green book featuring bold typography that reads New Aesthetic rests diagonally within a deep bank of fresh white snow. Small drifts and patches of snow collect across the glossy surface and edges of the book. The natural daylight highlights the stark contrast between the bright green cover and the surrounding wintry environment. The composition focuses tightly on the book as the central object embedded in the snow. This image is part of the Brand Identity project created by Leonhard Laupichler and Sophia Brinkgerd, published by Sorry Press.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Digital Media & Publishers

Color

Background

Snowfield

Context

Website / Web