This brand identity project, designed by Jingqi Fan, establishes a cohesive visual language through a synthesis of clean typography, structured layout design, and UI illustration. The identity centers on a minimalist aesthetic, utilizing serif typefaces and high-contrast color palettes to bridge digital and physical environments.
The project incorporates motion graphics and web-based interface elements to build a multi-platform visual system. From outdoor posters set against urban textures to fluid digital transitions, the work explores a thematic interplay between stark typographic precision and organic, thermal-inspired imagery.
