unknown

Nov 2020

This graphic design project by Jingqi Fan establishes a comprehensive brand identity through a series of digital interfaces, motion graphics, and outdoor applications. The work centers on the "2C EARTH" concept, employing clean typography and structured UI illustration to convey a cohesive visual system. Across both still and motion assets, the project leans into a balanced use of high-contrast color palettes and minimalist layouts. The identity system bridges digital and physical environments, moving from web-inspired navigation elements and editorial design panels to large-format outdoor posters. By integrating thermal-style floral imagery with deliberate serif typography, the brand identity maintains a precise and modern aesthetic throughout its diverse range of touchpoints.

Horizontal, Commercial, Clean

Typography