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Brandunknown
ProjectBrand Identity
Posters pasted on an outdoor construction hoarding displaying typographic branding and imagery of monitors against sunset skies.

unknown Brand Identity 2020

Associated creatives

Jingqi Fan
Jingqi FanGraphic Design

Tags

typographic posterposter designtypographyoutdoor postergraphic designconstruction hoardingstreet poster

Description

An outdoor graphic design mockup displays a series of posters pasted across a weathered construction hoarding above a paved pavement and curb. The posters feature repeating bold typography reading 2C EARTH alongside central vertical panels displaying computer monitors against warm gradient sunset skies. One poster includes the statement A visual guide for our increasingly warmer planet with a web address. The composition captures the urban street context with scaffolding visible along the top edge.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Industries

Digital Media & Publishers

Color

Pure White (50%)
Charcoal (30%)
Rust (20%)

Background

Construction Site

Context

Out of Home (OOH)