Uniqlo

Aug 2026

Uniqlo and JW Anderson continue their long-standing partnership with the AW26 seasonal collection. The campaign imagery highlights the collaborative focus on everyday wardrobe staples, captured through the lens of photographer Alessio Bolzoni. Featuring a clean, minimalist aesthetic, the production makes use of soft light and a pared-back studio palette to emphasize the collection’s textured layering. Stylist Benjamin Bruno curates the look, showcasing button-down shirts and straight-leg denim worn by models, including Bennet Leyde. The execution, overseen by casting director Simone Schofer, remains grounded in a commercial, highly legible visual language defined by bold typography.

Vertical, Commercial, Clean, Minimalist

Typography, Soft Light

High Street Fashion

Coloured Seamless

Advertising Campaign