Uniqlo: Uniqlo S/S 25 Jeans

Jan 2025

Uniqlo showcases its S/S 25 collection through a series of imagery focused on seasonal menswear. Photographed by Jen Carey with fashion styling by Isabelle Thiry, the campaign highlights the brand's core focus on versatile, casual denim and layering pieces. The visual execution utilizes a clean, commercial aesthetic that centers on the textures of cotton, denim, and knitwear. Featuring models including Neil Varel, the campaign transitions between a minimalist, studio-based environment and neutral architectural backdrops. Across the series, the styling leans into everyday functionality, pairing denim with utility-inspired accessories such as canvas totes, notebooks, and layered knitwear. The work is defined by bright, natural light and a restrained palette, maintaining a consistent commercial identity across the collection.

Vertical, Commercial, Clean

Natural light

White Seamless

Advertising Campaign