Uniqlo
Uniqlo C
Brand
ProjectUniqlo C
Date
Feb 2024
Description
Uniqlo showcases the Uniqlo C collection through a series of fashion editorials set against a candid urban backdrop. The imagery, captured by photographer Anne Zheng Chen, highlights the seasonal silhouettes through a clean, editorial lens. Featuring model Julia Vickers, the project utilizes natural light to emphasize the structured layers of the collection, ranging from high-neck belted jackets to monochromatic knit sets. The editorial style leans into a polished, street-style aesthetic, complemented by retro-inspired polaroid captures.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Forest Green
Cream
Background
Street
Context
Advertising Campaign
Associated creatives
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