Uniqlo showcases the Uniqlo C collection through a series of fashion editorials set against a candid urban backdrop. The imagery, captured by photographer Anne Zheng Chen, highlights the seasonal silhouettes through a clean, editorial lens.
Featuring model Julia Vickers, the project utilizes natural light to emphasize the structured layers of the collection, ranging from high-neck belted jackets to monochromatic knit sets. The editorial style leans into a polished, street-style aesthetic, complemented by retro-inspired polaroid captures.