Uniqlo
Uniqlo C
Brand
ProjectUniqlo C
Date
Feb 2024
Description
Uniqlo showcases its Uniqlo C collection through a series of fashion editorial images that lean into a relaxed street-style aesthetic. The campaign captures an urban narrative, featuring two models navigating city environments, from cobblestone streets to storefronts, under consistent natural light. Photographer Anne Zheng Chen lens the collection with a clean, candid approach, highlighting the layering and tailored silhouettes of the apparel. Model Julia Vickers leads the imagery, which integrates elements of retro photography and clean composition to present a polished look at the latest seasonal pieces.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Forest Green
Cream
Background
Street
Context
Advertising Campaign
Associated creatives
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