Uniqlo
Back to School
Brand
ProjectBack to School
Date
Sep 2024
Description
Uniqlo captures a quiet, composed aesthetic in its Back to School campaign. Featuring model Marley Villiers, the portraiture leans into a clean, minimalist visual language to showcase seasonal layers. Photographer Javi Dardo utilises soft natural illumination and a neutral textured concrete backdrop to highlight the textures of the diamond-quilted outerwear and knitwear. The result is a straightforward commercial look that prioritises tone and tactile detail.
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