Uniqlo: Babies and Kids
Brand
Date
May 2025
Description
Uniqlo's Babies and Kids campaign brings a focus to the brand's apparel line through a series of candid, active vignettes. The project captures children and teenagers in various settings, from outdoor play in parks to quiet moments in libraries and high-energy scenes in indoor arcades. Developed by TBWA HAKUHODO, the commercial leans into a lifestyle framing that emphasises movement and connection. Production by Geek Pictures facilitates a clean, live-action technique, enhanced by natural lighting that maintains a grounded, authentic feel throughout the video. Sound design and music composition for the project were provided by Yessian Music.
Style
Lifestyle, Vertical, Clean
Context
Brand Film / Corporate Video
Associated creatives
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