Unicef
The Appeal Appeal
Mar 2025
Unicef addresses global support in 'The Appeal Appeal,' a project that draws parallels between the high-stakes energy of cricket and the urgency of charitable outreach. The piece leans into a documentary aesthetic, utilizing both archival and live-action footage of cricket matches to mirror the intensity of professional sports with community-focused narratives. Produced by Howatson+Company, the film captures the emotional arc of players appealing to the umpire, juxtaposing these moments with scenes of children and impact work. The execution relies on a clean, journalistic visual language to bridge the gap between stadium action and non-profit initiatives.
Documentary, Horizontal, Action, Clean
Charitable Organisations
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