Unicef
Tap Project 'The power of a glass'
Brand
Date
May 2026
Description
UNICEF's Tap Project, 'The power of a glass', serves as a public awareness campaign that captures the impact of clean water access. Through a series of intimate vignettes, the project documents diverse children drinking from cups across global environments. The production, handled by GREATERGOOD, utilizes documentary-style cinematography and natural light to frame candid moments in rural and arid settings. This live-action piece leans into a clean, observational aesthetic to highlight the essential nature of the initiative.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Public Awareness
Context
Brand Film / Corporate Video
Associated creatives
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