Unicef: Choose Play Every Day
Brand
Date
Jun 2025
Description
Unicef’s Choose Play Every Day campaign presents a series of candid, domestic vignettes centered on the importance of movement in childhood development. Filmed within intimate living room settings, the project focuses on spontaneous interactions between children and adults to highlight the value of active family engagement. Developed by agency Southpaw, the film utilizes a documentary approach to capture these unscripted moments. The production prioritizes a clean aesthetic, relying on natural light and a live-action technique to maintain an observational and dynamic tone throughout the narrative.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.