Under Armour, Dick's Sporting Goods: Cavinder Twins
Date
Jul 2025
Description
Under Armour and Dick's Sporting Goods present a collaborative commercial featuring the Cavinder Twins. The film centers on athletic apparel within a stylized, high-contrast environment. Featuring a basketball court setting, the production emphasizes movement through live-action technique and vibrant, saturated aesthetics. The visual identity leans into a bold palette, utilizing warm neon lighting to frame the athletic branding elements throughout the sequence.
Style
Horizontal, Commercial, Saturated, Warm
Industries
Color
Royal Blue
Blush
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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