Under Armour spotlights the Velociti Elite 3 in this sportswear campaign featuring elite long-distance runner Sharon Lokedi. The production documents the intersection of professional performance and footwear engineering, cutting between motion-capture analysis and dynamic live-action footage of Lokedi on the open road.
Warm & Fuzzy handled the post-production and VFX, creating a saturated visual aesthetic that emphasizes the athlete's movement. The campaign leans into a technical narrative, focusing on the development and real-world application of the footwear.
