Under Armour
Velociti Elite 3
Brand
ProjectVelociti Elite 3
Date
Jun 2026
Description
This sportswear campaign for the Under Armour Velociti Elite 3 follows the athletic journey of long-distance runner Sharon Lokedi. The production documents her contribution to the footwear design through a blend of live-action running footage captured on open roads and precision laboratory motion-capture analysis. The film utilizes a saturated, warm color grade to underscore the energy of the performance. Post-production and visual effects, executed by Warm & Fuzzy, integrate technical data visualizations alongside the primary footage to detail the performance specifications of the product.
Style
Horizontal, Commercial, Saturated, Warm
Techniques
VFX / visual effects
Industries
Sportswear
Color
Jet Black
Pure White
Royal Blue
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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