Under Armour
Velociti Elite 3
Brand
ProjectVelociti Elite 3
Date
Jun 2026
Description
Under Armour spotlights the Velociti Elite 3 in this sportswear campaign featuring elite long-distance runner Sharon Lokedi. The production documents the intersection of professional performance and footwear engineering, cutting between motion-capture analysis and dynamic live-action footage of Lokedi on the open road. Warm & Fuzzy handled the post-production and VFX, creating a saturated visual aesthetic that emphasizes the athlete's movement. The campaign leans into a technical narrative, focusing on the development and real-world application of the footwear.
Style
Horizontal, Commercial, Saturated, Warm
Techniques
VFX / visual effects
Industries
Sportswear
Color
Jet Black
Pure White
Royal Blue
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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