Under Armour: Tom Brady's Letter - Case Study
Brand
Date
Jun 2023
Description
Under Armour explores the narrative surrounding athletic legacy in this case study, which examines the media discourse following the career of quarterback Tom Brady. Produced to dissect public perception and athlete comparisons, the video functions as a retrospective analysis of sports commentary. Directed through creative agency Slap Global, the piece utilizes a combination of archival broadcast footage and kinetic typography to chart the discussion around succeeding sports legends. The production features a monochrome aesthetic and live-action technique to organize the various news clips and studio discussions into a structured narrative format.
Style
Horizontal, Commercial, Monochrome
Industries
Context
Brand Film / Corporate Video
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