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Brand
Under Armour
ProjectTom Brady's Letter - Case Study

Under Armour Tom Brady's Letter - Case Study 2023

Associated creatives

Slap Global
Slap GlobalAgency / Creative
Tool
ToolProduction

Tags

tom bradyunder armour case studysports commentary videobroadcast analysisfootball discussion

Description

This case study video produced for Under Armour examines media commentary surrounding athletic legacy and quarterback comparisons. The footage compiles sports news clips, studio discussions, and text cards highlighting the narrative around succeeding legendary athletes. Directed through creative agency Slap Global, the video combines archival broadcast footage with kinetic typography and branded messaging.