Under Armour: Shane's Prayer
Brand
Date
May 2025
Description
Under Armour presents 'Shane's Prayer,' a short-form commercial spot rooted in a cinematic and moody aesthetic. The film features a contemplative subject captured in a low-key, chiaroscuro lighting setup, creating a raw and intimate atmosphere within the space. Developed by Standard Practice, the project leans into a live-action technique to explore the intersection of collegiate sportswear and narrative storytelling.
Style
Horizontal, Cinematic, Moody, Raw
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Mustard
Pure White
Background
Place of Worship Interior
Context
TVC / TV Commercial
Associated creatives
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