Under Armour
The Rock x Under Armour PR6 Launch Video
Brand
Date
May 2026
Description
Under Armour introduces the PR6 athletic training shoe in this high-energy product launch campaign. Set within a cinematic sports arena, the film centers on the footwear through moody, low-key lighting and dramatic spotlighting that emphasizes the shoe's dark, metallic textures. The production utilizes bold typography and technical camera movements to highlight the sole and branding details. Visual effects and post-production for the film were managed by 9iFX Studios, leveraging a vertical, cinematic aesthetic.
Style
Vertical, Cinematic, Matte
Techniques
VFX / visual effects
Industries
Sportswear
Color
Jet Black
Camel
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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