Under Armour: The Rock x Under Armour PR6 Launch Video
Brand
Date
May 2026
Description
Under Armour introduces the PR6 training shoe through a high-energy product launch campaign. The video project centres on a cinematic sports arena setting, focusing on the athletic footwear's design details through moody, low-key lighting and focused spotlights. The execution leans into dramatic visual contrasts, highlighting the dark and metallic textures of the sneaker. The production incorporates bold typography and integrated visual effects, managed by 9iFX Studios, to showcase the technical profile of the footwear in a vertical format.
Style
Vertical, Cinematic, Matte
Techniques
VFX / visual effects
Industries
Color
Jet Black
Camel
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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