Under Armour The Rock x Under Armour PR6 Launch Video 2026

Description

This dynamic video showcases the Under Armour PR6 athletic training shoe in a cinematic sports arena setting. The production features moody, low-key lighting with dramatic spotlighting on the floating sneaker, highlighting its dark and metallic textured surfaces. Bold typographic elements appear onscreen as the camera moves around the footwear to display the detailed sole and branding. Post-production and visual effects were handled by 9iFX Studios for this high-energy product launch campaign.