Under Armour: Real Tough
Brand
Date
Jan 2023
Description
Under Armour explores the limits of physical performance in the Real Tough project, a training-focused campaign highlighting the intensity of athletic preparation. The footage moves across varied environments, from high-stakes arena courts and indoor tracks to dedicated gym spaces. Produced by DOMO with agency support from UA Rush, the work utilizes cinematic live-action techniques to frame rigorous training sessions. Moody lighting and deliberate slow motion sequences emphasize the concentration of the athletes as they engage in weightlifting, agility drills, and endurance training.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Slow motion
Industries
Color
Navy
Jet Black
Background
Gym
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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