Under Armour: Innovation
Brand
Date
Nov 2024
Description
Under Armour’s Innovation campaign presents a series of athletic vignettes focused on training, capturing athletes across varied environments. The film highlights runners on suburban streets at dawn, contrasting the cool glow of streetlights with the warmth of an emerging sunrise. Produced by DOMO, the project leans into a cinematic, desaturated palette that emphasizes the intensity of the morning workout. The sequences transition between these exterior light shifts and the focused atmosphere of a gymnasium for basketball training, employing a live-action technique to ground the physical effort in natural light.
Style
Horizontal, Cinematic, Desaturated, Warm
Industries
Background
Road
Context
Advertising Campaign
Associated creatives
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