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Brand
Under Armour
ProjectInnovation

Under Armour Innovation 2024

Associated creatives

DOMO
DOMOProduction

Tags

athlete running on streetathlete runningrunner on streetathlete training at sunriseathlete training

Description

This athletic video for the Under Armour Innovation campaign features multiple athletes training in diverse environments at dawn. The cinematic sequences capture runners moving along an empty suburban street under streetlights as a vehicle's headlights glow in the distance, alongside silhouetted figures exercising against a bright sunrise. Additional footage shows a basketball player training inside a gymnasium. The grading leans toward a desaturated, moody tone with natural and golden hour lighting.