Uber Eats: Century of Cravings

Jan 2025

Century of Cravings is a multi-layered campaign for Uber Eats that explores the evolution of game-day food traditions through a blend of contemporary lifestyle scenarios and humorous historical vignettes. The project spans various settings, from high-rise office boardrooms and residential kitchens to cinematic stadium aerials, grounding the brand's delivery service within the cultural ritual of sports and shared dining. Directed by Jim Jenkins and Brian Billow, the production features on-camera talent including Matthew McConaughey, Martha Stewart, and Charli XCX. The execution leans into a polished commercial aesthetic, utilizing natural light and clean composition to bridge the gap between intimate home interactions and the larger-scale energy of professional sports. The campaign was developed by creative agencies Special Group USA, Special Australia, and Mayflower Entertainment, with production handled by O Positive and 2nd Wind Productions.

Horizontal, Commercial, Clean

TVC / TV Commercial