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Brand
Uber Eats
ProjectCentury of Cravings

Uber Eats Century of Cravings 2025

Associated creatives

Special Group USA
Special Group USACreative Agency
Special Australia
Special AustraliaCreative Agency
Mayflower Entertainment
Mayflower EntertainmentCreative Agency
O Positive
O PositiveProduction Company
Jim Jenkins
Jim JenkinsDirector
Brian Billow
Brian BillowDirector
2nd Wind Productions
2nd Wind ProductionsProduction Company
Pariah
PariahPost Production Company

Tags

matthew mcconaugheymatthew mcconaughey talkingman holding chicken wingman in black shirtuber eats bag

Description

Matthew McConaughey stars in the Uber Eats campaign Century of Cravings, directed by Jim Jenkins and Brian Billow. The commercial features comedic historical sketches and dining scenes exploring the origins of game-day food traditions, including football and buffalo wings. Produced by O Positive with creative agencies Special Group USA and Special Australia, the video combines period-style vignettes with contemporary living room segments.