Uber Eats: OBJ Chain Happens
Brand
Date
Mar 2023
Description
Uber Eats presents the 'OBJ Chain Happens' campaign, a commercial featuring Odell Beckham Jr navigating urban environments. The film centers on a sequence of comedic mishaps triggered by Beckham's presence, utilizing live-action technique to drive the narrative. Produced with cinematic lighting and a distinct warm color grade, the project integrates brand graphics and sound design provided by Barking Owl. The commercial highlights the brand's presence in the food and beverage sector through a humorous, character-driven lens.
Style
Horizontal, Cinematic, Warm
Industries
Color
Burgundy
Denim
Background
Street
Context
TVC / TV Commercial
Associated creatives
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