Brand
ProjectOBJ Chain Happens
Uber Eats OBJ Chain Happens 2023
Associated creatives
Tags
Description
This commercial video for the Uber Eats OBJ Chain Happens campaign features Odell Beckham Jr walking down a city street while wearing a distinctive patterned sweater and layered heavy chains. The scene is shot with cinematic lighting and a warm color grade, capturing comedic interactions and urban environments. Supporting characters react to the situation as a chain reaction of humorous mishaps unfolds on the street. The production combines professional live-action footage with brand graphics and sound design.
