TWYG: Brand Identity

Mar 2024

TWYG is a luxury skincare brand defined by a clean, editorial aesthetic that bridges the gap between organic textures and minimalist design. The brand identity project, crafted by Seachange, utilizes a sophisticated visual language anchored by sharp serif typography and a warm, earthy color palette. The project leans into macro photography to highlight skin textures and natural light, creating a tactile connection between the user and the product. The visual system extends across various media, from studio-lit product packaging—featuring matte, sculptural vessels—to digital e-commerce interfaces. Throughout the identity, Seachange integrates botanical elements, such as silhouetted forest imagery and natural light, with technical infographics and precise graphic layouts. This balance of clean geometry and organic inspiration establishes a contemporary presence for the skincare line.

Clean, Horizontal, Commercial, Minimalist