Tresi: Brand Identity

Jan 2024

Tresi’s brand identity project establishes a visual language for the retail label that focuses on pre-treasured luxury furniture. The campaign architecture leans into minimalist design, employing clean typography and an earthy color palette to bridge digital and physical touchpoints. Created with graphic design by Carla Palette and photography by Joe Kramm, the identity manifests across diverse formats—from urban hoarding and storefront displays to delivery vehicle livery and tactile editorial lookbooks. The work utilizes natural light throughout, emphasizing the textures of the furniture and print materials. The project integrates modeling by Grace Gardiner and Jessica Yang, anchoring the brand within lifestyle contexts. Each piece reflects a consistent aesthetic that pairs bold, monochromatic graphic forms with warm, organic interior photography.

Horizontal, Commercial, Clean

Natural light