Tresi

Jan 2024

Tresi's brand identity project establishes a contemporary visual language for the retail furniture brand, spanning across digital e-commerce platforms and physical touchpoints. The execution channels a clean, minimalist aesthetic, integrating eclectic interior photography with bold typography to highlight a curated selection of pre-treasured luxury goods. The project incorporates a range of tactile and commercial assets, including editorial lookbooks, out-of-home advertising, and fleet branding. Featuring photography by Joe Kramm and graphic design by Carla Palette, the identity utilizes natural light and a warm, earthy color palette to maintain a cohesive look across all formats. Models Grace Gardiner and Jessica Yang feature in key lifestyle imagery, grounding the brand's abstract geometric logo and monochromatic print materials within a lived-in, approachable context.

Horizontal, Commercial, Clean

Natural light