Tresemme
Get Your Hair on the A-List
Brand
ProjectGet Your Hair on the A-List
Date
Mar 2026
Description
Tresemme highlights professional styling tools in this commercial campaign, 'Get Your Hair on the A-List'. The film moves through a high-energy backstage environment where stylists prep models using smoothing creams and styling sticks, before transitioning to a runway presentation. Developed with agency Gravity Road, the production features live-action technique and a vertical orientation. Production was handled by Imposter and Jirka Cerny, with sound design and music by 750mph and William McVay, and post-production by Ethos Studio.
Style
Vertical, Commercial, Clean
Industries
Haircare
Color
Jet Black
Background
Salon
Context
Advertising Campaign
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