Tresemme: Get Your Hair on the A-List

Mar 2026

Tresemme highlights salon-grade styling for the everyday consumer in this beauty campaign, 'Get Your Hair on the A-List'. The commercial channels the high-energy atmosphere of professional backstage preparation, moving from the intimate setting of illuminated dressing rooms to the intensity of a runway show. The spot features creative direction from Gravity Road, with production handled by Imposter and Jirka Cerny. The fast-paced edit utilizes live-action technique to capture stylists at work, focusing on the application of smoothing creams and styling sticks to achieve polished finishes. Sound design and original music were provided by 750mph and William McVay, while Ethos Studio oversaw the post-production work.

Vertical, Commercial, Clean

Salon

Advertising Campaign