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Tresemme: Ebony

Date

Nov 2022

Description

Tresemme’s Ebony project is a commercial campaign focused on showcasing a variety of hair textures. The production leans into clean, live-action techniques, utilizing dynamic framing and natural lighting to emphasize hair movement and the application of hyaluronic acid-infused formulas. The video takes place across modern indoor and studio settings, centering on the routine of hair styling. Fresh Film handled production for the campaign, which highlights salon-inspired products through detailed close-up shots of both the application process and finished looks.

Style

Horizontal, Commercial, Clean

Industries
Color
Jet Black
Pure White
Background

Set-dressed

Context

TVC / TV Commercial

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