Tresemme
Sleek
Brand
ProjectSleek
Date
Mar 2026
Description
Tresemme’s Sleek campaign spotlights the brand’s professional haircare range through a high-energy commercial look at backstage fashion environments. The project transitions from the tactile preparations of a dressing room to the finality of a runway walk. Produced by Imposter, the work highlights the product line’s utility in high-stakes environments. The live-action technique emphasizes a polished visual aesthetic, focusing on both the application process and the finished style under the glow of vanity lighting.
Style
Horizontal, Commercial, Polished
Industries
Haircare
Color
Jet Black
Background
Hotel Lobby
Context
Brand Film / Corporate Video
Associated creatives
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