Tresemme: Sleek
Brand
Date
Mar 2026
Description
Tresemme’s latest commercial for its Sleek haircare line centers on the meticulous backstage process of high-fashion preparation. The film moves from the quiet intensity of a dressing room environment into the public-facing energy of a runway presentation. Featuring polished live-action visuals, the project details the application of styling products before following a model as she transitions to a catwalk setting. Production was handled by Imposter, capturing the functional elements of the range alongside the finished styling results.
Style
Horizontal, Commercial, Polished
Industries
Color
Jet Black
Background
Hotel Lobby
Context
Brand Film / Corporate Video
Associated creatives
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