Trenery: Autumn 2024

Brand

Trenery

Date

Jan 2024

Description

Trenery’s Autumn 2024 campaign is a study in quiet minimalism and textural depth. Captured by photographer Jake Terrey, the series shifts between high-contrast monochrome portraits and warm, earth-toned interior scenes that emphasise the brand's focus on structure and clean lines. Under the creative direction of Nikki Hillier, the collection is showcased through a mix of raw architectural settings, including board-formed concrete surfaces and refined, wood-paneled residential spaces. Fashion styling by Tamara Afonina focuses on layered knitwear, tailored coats, and versatile tailoring, while prop styling by Natalie Turnbull integrates organic elements like sculptural paper lanterns and ceramics to balance the geometric environment. The editorial leans into a polished, restrained aesthetic, utilizing natural light to highlight the weight of wools and suedes against the stark backdrop of architectural concrete.

Style

Editorial, Clean, Vertical

Techniques

Natural light

Context

Advertising Campaign