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Trenery: August/September 24

Date

Jan 2024

Description

The August/September 24 campaign for Trenery focuses on the intersection of contemporary tailoring and sculptural form. Set against a backdrop of angular geometric structures and minimalist landscapes, the imagery explores clean silhouettes through a mixture of studio settings and outdoor environments. The visual narrative channels a refined aesthetic, prioritizing the tactile quality of knitwear and denim through deliberate, structured compositions. Creative direction by Nikki Hillier anchors the project, which leans into natural light and layered perspectives to capture the collection. Photographer Rahel Weiss employs a precise approach, occasionally incorporating optical devices and depth-of-field manipulation to frame the subjects. Production was supported by hair stylist Bradwyn Jones, make-up artist Isabella Schimid, and prop stylist Carina Hicks, whose work ensures a cohesive, polished look across both colour and monochrome editorials.

Style

Vertical, Clean, Editorial

Techniques

Natural light

Context

Advertising Campaign

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