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Venroy

Rio de Janeiro 2024
Brand
Date

Jan 2024

Description

Venroy’s Rio de Janeiro 2024 project captures the essence of summer through a sun-drenched fashion editorial. The campaign leans into a vibrant, textural aesthetic, contrasting structured white architectural forms with the lush green hillsides and coastal grit of the city. The imagery channel a documentary-inflected approach, utilizing natural light and the golden hour to highlight the collection's saturated palette. Creative direction by Guy Hastie and photography by Richie Talboy anchor the series, which balances high-fashion portraiture with candid street-level documentation. The work features a series of layered, clean compositions that emphasize tactile materials, from crochet and knits to denim and patterned swimwear. Videography by Davide Giovanni and styling by Bridie Gilbert, with make-up artistry by Isabella Schimid, round out the production, which finds a visual rhythm in the interplay between urban geometry and the organic landscape.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Context

Advertising Campaign

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