The State of OR 2026

Description

Two women wade carefully across a shallow, dark river in a lush, forested landscape for The State of OR project by Travel Oregon. The leading woman wears a yellow knit beanie, a lavender long-sleeve top, and carries a backpack, balancing with her arms extended out to the sides. A second woman follows closely behind, wearing an orange cap and a red vest over a blue jacket. The natural outdoor setting is framed by dense greenery along the banks and rocky terrain in the background.

Style

Horizontal, Commercial, Warm, Organic

Techniques

Natural light

Industries

Tourism Boards

Color

Background

River

Context

Advertising Campaign