Transport Victoria
Love, The Bus
Brand
ProjectLove, The Bus
Date
Sep 2026
Description
Transport Victoria explores the rhythm of daily commuting in their latest campaign, Love, The Bus. The project highlights public transit through a series of live-action sequences that shift focus from the standard logistical utility of the fleet to a more conversational narrative experience. Captured with clean, cinematic framing and natural light, the footage emphasizes the tactile details of the bus interior alongside exterior shots of the vehicles navigating suburban streets. The agency TABOO leads the creative development of the campaign, which is supported by production work from TRUCE and media strategy by OMD Australia.
Style
Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
Vehicle Rental & Rideshare
Color
Pure White
Burnt Orange
Charcoal
Background
Street
Context
TVC / TV Commercial
Associated creatives
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