Transport Victoria
Love, The Bus
Brand
ProjectLove, The Bus
Date
Sep 2026
Description
Transport Victoria explores the nuances of suburban transit in the 'Love, The Bus' campaign. Developed by agency TABOO, the project uses live-action footage to highlight the role of public buses in local travel, featuring electronic destination boards that replace traditional route names with conversational text. The film utilizes cinematic framing and natural lighting to document daily transit, moving from exterior street views to intimate interior shots of passenger spaces. Production was managed by TRUCE, with media strategy provided by OMD Australia.
Style
Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
Vehicle Rental & Rideshare
Color
Pure White
Burnt Orange
Charcoal
Background
Street
Context
TVC / TV Commercial
Associated creatives
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