Transform

Dec 2021

Transform explores its visual presence through this comprehensive Brand Identity project, encompassing digital, print, and environmental assets. The identity system utilizes a vibrant palette of lime green and purple, paired with bold, minimalist sans-serif typography to establish a distinct aesthetic across physical and digital touchpoints. Techniques such as 3D render / CGI liquid simulations and high-speed / freeze photography anchor the visual language. The execution spans motion graphics, editorial layouts, and outdoor signage, including large-scale billboard placements and event-based collateral that emphasizes the brand's typographic-led approach. Creative production and design were spearheaded by Rabbithole and Joseph Töreki.

Horizontal, Commercial