Transform

Dec 2021

The Brand Identity project for Transform encompasses a multifaceted design system that bridges digital, print, and experiential environments. The work leans into a high-contrast aesthetic, featuring bold sans-serif typography paired with glossy 3D render / CGI liquid forms that utilize a vibrant neon color palette. Developed by Rabbithole and Joseph Töreki, the identity spans various commercial applications, from large-scale outdoor signage and editorial magazine spreads to interactive web interfaces and event-based merchandise. Throughout the assets, minimalist graphic design elements are balanced with high-speed / freeze photography and motion graphics to maintain a cohesive visual presence across diverse platforms.

Horizontal, Commercial