Mango
Mango Kids AW24 Campaign
Oct 2024
The Mango Kids AW24 campaign captures the collection through a whimsical, forced-perspective lens. Photographed by Santi de Hita, the imagery features children navigating environments populated by intricate miniature architectural models, including historic European facades and landmarks like the Leaning Tower of Pisa. The series leans into a classic autumn-winter aesthetic, emphasizing tactile textures such as heavy wool coats, fair isle knits, and corduroy. Captured in natural light with a warm, desaturated color grade, the campaign employs analogue film techniques to soften the visual narrative. This commercial fashion project balances playful staging with a sophisticated, heritage-inspired wardrobe.
Vertical, Commercial
Natural light
High Street Fashion
Advertising Campaign
