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Tinder: Windswept

Brand
Date

Oct 2025

Description

Tinder’s 'Windswept' campaign for the digital platform sector presents a surreal, cinematic take on social connection. Set within a warmly lit restaurant interior, the commercial video captures a scene where inanimate objects and personal notes defy gravity, floating around diners to establish a whimsical atmosphere. Directed by Visie Admin and produced by papercut, the project utilizes live-action techniques to build an intimate visual narrative. The cinematography transitions from close-up details of hands meeting at a table to wider pans of the softly lit environment, grounding the ethereal motion in a familiar social setting.

Style

Horizontal, Cinematic, Warm

Color
Chocolate
Burnt Orange
Navy
Background

Café

Context

TVC / TV Commercial

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