Tinder: Swipe Night

Sep 2020

Tinder’s Swipe Night campaign merges interactive storytelling with social application functionality, launching a cinematic experience that transforms user participation into a narrative event. Produced by M ss ng P eces, the project utilizes live-action technique and dynamic, neon-lit cinematography to blur the line between personal interaction and dramatic performance. The promotional piece, created with 72andSunny LA, juxtaposes real-world broadcast reactions with high-tension sequences captured in dimly lit environments. With post-production and VFX from MPC London and music and sound design by Q-Department, the execution leans into fast-paced editing to emphasize the urgency of the interactive format. Cabin Edit also contributed to the production of the promotional materials.

Horizontal, Commercial, Moody

TVC / TV Commercial