Tinder: Swipe Night
Brand
Date
Sep 2020
Description
Tinder presents Swipe Night, an interactive digital campaign that integrates dramatic narrative storytelling directly into the dating app experience. Produced by 72andSunny LA, the project challenges users with survival scenarios in an urgent, high-stakes format. Built on a foundation of cinematic live-action sequences and broadcast-style footage, the production leans into vibrant neon lighting and dynamic text overlays to heighten the tension. M ss ng P eces handled production duties, with post-production and visual effects provided by MPC London and editorial work by Cabin Edit. Sound design and musical scoring were developed by Q-Department.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Context
TVC / TV Commercial
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